Eastbay Performance

Since 1980 Eastbay has been a place where athletes shop to find the best performance brands. With the launch of Eastbay Performance products we wanted to evolve the brand to be faster and sleeker and to be more in tune with the young athletes of today. This rebrand has both pulled form the rich Eastbay heritage as well as forge a new path for athletes that rely heavily on technology. The branding still uses the historic black and yellow color pallet but amps up the vibrancy of the yellow. In addition to the Primary mark and “E” Icon Logos, we have introduced the Speed Wedge icon which helps to extend the brand in a powerful but less obvious way.

Game. Train Live. with Eastbay Performance